Media revenue is trapped in expensive, illiquid economies. As media distribution and retail channels have shifted to streaming and micro-transaction economies, media finance and payment infrastructures are yet to change. Media companies are forced to use expensive, debt-based credit lines to fund day-to-day operations and content investment. However, the transaction data that makes up the revenue models are all reported in near real-time, but currently go unutilized in support of core business processes, in particular, liquidity.
Paperchain provides a marketplace for media content owners and investors to buy and sell real-time media transaction data, creating liquidity for media markets. Token holders gain access to a marketplace of validated media transaction receivables from a global network of trusted and recognized media brands (Spotify, Apple, Amazon, Google).
Connect daily stream, sales or impression data and sell to the investment network on the marketplace. View historical and future media transaction revenue by connecting retail and service provider data feeds. Understand your company’s financial position beyond surface-level stream or impression data and access the capital you need for your ongoing expenses. Overlay revenue data with sales, social, demographic and advertising data to maximize monetization opportunities for your content.
We're developing a framework that will serve as an infrastructure layer for third parties needing to develop their own financial agreements and markets. Our goal is to employ a decentralized framework that supports a new class of economic citizenry and wealth distribution, particularly for creative media markets.
Labels and publishers sell their daily streaming data on the marketplace, allowing them to liquidate those revenues in a near-daily pay cycle. A label or publisher knows how many streams their catalog has generated on a given day. The challenge is that although the stream has occurred, the revenue will not be paid for at least 60-90 days. Paperchain provides a way for labels and publishers to sell the value of these daily streams to an investment network, providing immediate access to their own capital.
As SVOD and VOD sales increase, film & TV studios are monetizing more of their media through these distribution channels. The challenge is similar to the music industry. While streams are generated daily, and the data is available daily, the revenue gets paid on 30-90 day cycles. Film & TV studios can sell their SVOD and VOD data reports to an investment network on Paperchain’s marketplace, meaning revenue is realized months ahead of industry pay cycles.
Many media organizations sell advertising space as part of their monetization strategy. On average, it takes 90-120 days for a payment to flow from the advertising brand to the publisher or news organization. The impression and click data is available in near real-time. The value of this data can be calculated and the data can be sold to an investment network on Paperchain’s marketplace.
Paperchain creates a liquid market out of traditionally illiquid assets. Investors gain access to a marketplace of validated media transaction receivables from a global network of trusted and recognized media brands (Spotify, Apple, Amazon, Google). They buy the media transaction data sets at a discount and their funds are made immediately available to media owners. Investors then receive the payment from the traditional pay cycle.
Immediate access to low-cost capital
Creating investment in new or underutilized revenue streams
Converting media into liquid assets
Reduces use of interest-bearing loans & credit lines
Mitigates cash flow challenges
Minimizes administrative overhead for payment distribution